About Our Work & Team
Viable Insights collaborates with organizations who want to develop and implement more effective programs and initiatives — enabling them to have greater impact. We do this through applied research and evaluation, strategic planning, data collection tools, organizational development, data analysis and management, and customized trainings and workshops.
Our Core Values
We believe that all methods, deliverables, recommendations, and ultimately, decisions should be informed by data. If the data doesn’t call for it, neither do we.
Collaborative & Interpersonally Effective
We believe that shared project ownership is incredibly important. It increases stakeholder appreciation for the process, and helps foster an understanding of evaluation and organizational development principles, which in turn builds our clients’ capacity to carry out data-informed activities in their organization. Our goal is to create independency and sustainability — not an eternal dependency on consultants.
Pragmatic [Viable] & Use-Focused
We believe that projects should be designed in such a way to deliver the greatest useful product possible, while also being cognizant of time and budgetary constraints. We recognize that time and budgets are most often finite resources, so we respect both when designing and carrying out meaningful project activities.
We believe that every project carries with it both successes and learning opportunities. Our approach to projects has always been to celebrate the former and acknowledge/confront the latter. Within our projects, we intentionally build in checkpoints to celebrate project successes and course correct as necessary. Like all of our work, this process is collaborative and is inclusive of client perspectives.
About Viable Insights
Viable Insights, a Tucson, Arizona based firm, helps local and national organizations make informed decisions using data. This includes evaluating programs, processes, and outcomes, developing logic models and theories of change, and translating data into easy-to-understand visuals and presentations — all while using research-based principles! Think about it. Instead of designing a project around what sounds good, or continuing a program because it has been the norm for so long, how about you let the data do the designing for you?
If you aren’t sure how, you’ve come to the right place. We want to help you bring data into your organization through customized project-based consulting, one-on-one coaching, webinars and team trainings. Even better, our approach is collaborative…meaning you’ll be building your skillset along the way. So what are you waiting for? Let’s get data-driven.
We Work Across Disciplines
Non-Profit & Foundations
Private & For-Profit Businesses
Deven Wisner, M.S.
Deven is a capacity builder for data-driven decision making across a variety of disciplines, including community and social welfare, human capital, finance, marketing, and regulatory and compliance. He leverages his formal training in evaluation and industrial-organizational psychology and years of senior level management experience to enable clients in both the for-profit and non-profit sectors to leverage data in their organizations decision-making process. Complementary to to his technical skills in program design, statistics, and data visualization and reporting, Deven relies heavily on participatory methods and interpersonal effectiveness training to inspire client ownership and buy-in. In addition to his role as Principal Consultant for Viable Insights, Deven teaches Organizational Behavior and Psychology of Leadership at the University of Arizona. He is also on the board of the Arizona Evaluation Network, active member of the American Evaluation Association, and the co-founder of the Tucson Tableau User Group. At the root of all his work is a passion for empowering individuals to utilize evidence-based decision making as an effective method for achieving their goals and objectives.
Brandy A. Brown-Perkl, Ph.D.
Brandy is an Assistant Professor and the founding faculty member of the Organizational Leadership program at the University of Arizona. An Industrial-Organizational Psychologist by training, and a mentorship + leadership skills advocate by design, she has always looked for evidence-based methods to improve the lives of people in their work, while also ensuring positive organizational outcomes. Currently her research and teaching revolve around creating inclusive and empowering environments designed to produce culturally intelligent leaders. Through her work with her students in courses like Leadership in Diverse Environments and her undergraduate research lab, The Mentoring and Leadership Collaboratory, the evidence of the strength of mentoring as a tool for empowering non-traditional and marginalized students is undeniable. As co-PI on a nearly $1 Million IES grant, she is currently putting this idea into practice on both the mentor and mentee side through the AWARDSS program, and is bringing culturally intelligent mentoring into more common practice with each cohort.
Phil Stoeklen, M.S.
Senior Managing Consultant
Phil is a Senior Managing Consultant at Viable Insights who brings notable project management experience related to evaluation. He has a Master’s degree in Applied Psychology with concentrations in Health Promotion and Disease Prevention, Evaluation Research, and Industrial-Organizational Psychology. Phil has been an evaluator and project manager on multiple projects, including: comprehensive needs assessments, community perception projects, formative and summative program evaluations, and impact evaluations. His projects have ranged from short-term to multi-year, and has collectively worked on more than $23 million in both grant and privately funded programs/initiatives. Clients he has worked with include Margaret A. Cargill Philanthropies, U.S. Department of Labor, University of Wisconsin System, the Wisconsin Technical College System, and the Annie E. Casey Foundation, among others. In addition to Phil’s professional consulting experience, he also serves as an instructor in the Evaluation Studies and Institutional Research graduate certificate program at the University of Wisconsin- Stout. In that capacity, he teaches courses covering evaluation theory, data collection techniques and best practices, and evaluation applications. Whether in his role as an evaluator or instructor, his goal remains the same — providing individuals and organizations with the tools, skills, and capacity to collect and use data in their decision making process.
Tiffany Smith, Ph.D.
Tiffany is an evaluator, educator, and facilitator. She brings experience as a tenure-track faculty member teaching evaluation and research courses, as well as experience with conducting research and evaluation projects. Tiffany has conducted evaluation work in K-12 education settings, non-profit organizations, higher education environments, and community programs. She stresses the importance of communication, reflective practice, and collaboration in her evaluation work and in training others in evaluation and research methods.
Chief Financial Officer
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Holly is a Research Assistant with Viable Insights, working toward her Master’s in Social Work at Arizona State University. She loves finding meaning in data and working with the community to improve social services. Holly is drawn to all things data-analysis and is building a knowledge base of research methodologies and data visualization techniques. She has worked with the child welfare system in Tucson, interned with homeless outreach programs in Flagstaff, and drafted a grant for St. Vincent de Paul in Phoenix. At the core of Holly‘s work is a passion to empower people and find effective, sustainable avenues to change.
“Viable Insights has been an incredible resource for United Way of Tucson and Southern Arizona’s community impact work in several areas.”
LaVonne Douville – Chief Operating Officer – UWTSA